Are You a Connector, Contributor, or Consumer in Business Networking?

In the world of business networking, not everyone plays the same role. Some create opportunities, some add value, and some just take. Understanding where you stand can change the way people perceive you—and ultimately, how successful your networking journey becomes.

Let’s explore the three types of people you’ll find in any networking group:

1. The Connector – The Bridge Builder

Connectors are the lifeblood of any business network. They are always alert, listening for opportunities where two people can benefit from knowing each other.

• They say things like: “You should meet this person, I think you can work together.”

• They don’t just think about themselves; they focus on the bigger picture.

• Every introduction they make strengthens trust and multiplies opportunities.

A connector leaves behind a trail of goodwill, and their reputation grows naturally.

2. The Contributor – The Value Adder

Contributors bring energy, knowledge, and participation to the group. They may not always have a referral in hand, but they make the meeting valuable by sharing:

• An industry update

• A business tip

• An experience others can learn from

Contributors ensure that everyone benefits just by being in the room with them. They build credibility by giving consistently, which makes people want to support them in return.

3. The Consumer – The Taker

The consumer is the person who only attends to get—referrals, contacts, or ideas—but rarely gives back.

• They ask, but don’t offer.

• They take, but don’t share.

• They benefit for a while, but over time, people stop responding to them.

In networking, being a consumer alone doesn’t work. Trust and reciprocity are the real currency. Without giving, the flow of business eventually dries up.

Which One Are You?

Business networking works best when we strive to be more than just consumers. Even if you don’t have referrals every week, you can still:

• Share a useful insight (be a Contributor)

• Make a meaningful introduction (be a Connector)

The real magic happens when you start thinking beyond yourself. In networking, the more you give, the more you grow.

Takeaway for You:

Ask yourself honestly—am I a connector, a contributor, or just a consumer? And then make one small change in your next meeting to move closer to being a connector.